Above being a family, we all share a common creative vision and philosophy; Visual Lyricism. For us, content shouldn’t just be about hard selling and product placement, it’s about speaking to the audience on a human level. That's why we've taken the liberty to put a strong focus in work that prides itself on connecting with people intimately to elicit raw human responses, and to achieve a silver lining between content that can be engaging but also deeply resonating.
HOW WE WORK
Our team is guided by the core founding principles of naturalism with what we call a 'Controlled Observational Documentary' approach to telling stories. We aim to capture moments with a form of grace and realism, where the content is depicted in a raw, truthful, and unbiased way.
The terms of this creative freedom and an uncluttered work environment allow us to operate how we work best; in a small cohesive, but collaborative core unit that is mobile, able to adapt easily, and comfortable in chaos.